Meet Hubist!
Hubist is a multi-disciplinary art & language school based in Istanbul, Turkey. They offer long and short term courses on acting, music, film and various languages. They distinguish themselves from the competition by offering the flexibility to jump from course to course, attending as guests to lectures and creating a dynamic curriculum that would cater to the students' current interests.
Goal
Building a youthful, dynamic, tech driven and optimistic identity that targets Gen Z.
My Role
I was responsible of designing the logo and the visual system.
Historically, schools that have had a strong sense of identity and vision relied heavily on an emblem. We stumble upon this with many important schools, such as Harvard, Yale, Stanford, etc. Most of the time the style chosen in these emblems is old fashioned, in order to showcase the trustworthiness and the rootedness of the institutions.
I wanted to take this idea, and implement it to the logo in a way that would showcase our vision, dedication to tech and the idea of dynamism that is deeply embedded in Hubist's personality. In order to do that, we needed motion.
In this moving emblem, we se a member of the hubist community (dark blue), interacting with different disciplines (red - film, orange - theater, green - language, blue - music). this movement also creates the letters H-U-B.
Color coded corporate identity applications for administration/general purposes and department specific purposes.
